| General analysis of the status of public relations literacy and sports public relations Student Hoda Bozorgi is a large number of PhD and postgraduate students In media and sports media trends and comparisons with other trends |
| Paper ID : 1016-SSRC-13TH (R1) |
| Authors |
|
Hoda Bozorgi * دانشگاه پیام نور استان تهران دانشکده ری |
| Abstract |
| In today's world, communication is the first and most important element and principle needed by human beings. In fact, this knowledge is one of the key sciences and the main factors of human progress today and the foundation of other sciences of the contemporary century. In order for this skill to be considered as one of the main courses in sports management, public relations is one of the most important areas in the sports organization.The existence of specific and general audiences along with the use of media in sports create challenges. Sports communication specifically emphasizes public relations in sports Media activities in sports and effective communication with audiences in this field emphasize public relations literacy on the conscious and purposeful use of various communication capacities to create a reputation of the organization in the eyes of the audience and in the world. Today, when each person represents at least one particular organization or group, Public relations tries to reach a common consensus and dialogue while talking to the audience, using reasoning and using the views of the audience. Connects the device, Public Relations Outlines the Purpose and How the Keys to the Programs The purpose of this study is to provide a general analysis of the student's public relations and sports relations literacy status of Hoda Bozorgi and a number of PhD and postgraduate students in sports and media and compare it with other trends. The research was conducted in terms of strategy by descriptive method and in terms of implementation by quantitative survey method.The research sample included a student and 22 postgraduate and doctoral students in sports and media orientation and other orientations who were randomly selected. Data collection tool was Ghasemi and Rasekh(1399) Urban Law Literacy and Public Relations Questionnaire.The most important findings showed that the student's public relations situation is excellent and the average student's public relations literacy is good, which is one of the appropriate factors for better public relations, higher education and participation in various student organizations and groups. This allows students to have better public relations with other people in the community and students. |
| Keywords |
| Public Relations, Sports Public Relations, Organizations, Sports Organizations |
| Status: Abstract Accepted (Poster Presentation) |
