| Investigate the relationship between valuable viral marketing with the intention of buying customers for Online sports products and Services |
| Paper ID : 1031-SSRC-13TH (R1) |
| Authors |
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Leila Pourali Ghazijahani *1, Seyed mohammad Kashef2 1Urmia University 2Faculty member of Urmia University Sports Management Department |
| Abstract |
| The present study seeks to find the relationship between valuable viral marketing with the intention of Buying customers for Online sport products and services of East Azerbaijan province. Today, Internet businesses are recognized as the most important branch of new businesses in the world. Especially in recent years, with the emergence of the Corona pandemic and the widespread closure of physical businesses temporarily, the growth rate of online businesses has reached its peak. As individuals and companies strive to grow their traditional and old businesses by launching new creative online businesses. This research is one of the descriptive-correlational researches. The statistical population of this study includes all people from East Azarbaijan province who buy online sports products or services, of which 384 people were randomly selected from the statistical population as a sample. In this research, a questionnaire with a reliability coefficient of 0.81 has been used to collect the required information. SPSS 23 software was also used to analyze the data. Thus, according to the central limit theorem and the normality of the data, Pearson correlation coefficient test was used to examine the relationship between the two research variables. The results of the correlation coefficient about the two variables of valuable viral marketing and the intention of buying customers for Online sports products and services with a correlation coefficient of r = 0.477 and a significance level of p = 0.001 proves between valuable viral marketing and the intention of Buying customers for Online Sports products and services There is a significant relationship. |
| Keywords |
| Valuable viral marketing, Intention of Buying Customers, Online, sports products and Services |
| Status: Abstract Accepted (Poster Presentation) |
