Oral / Poster Presentation File
1Student
2University of Birjand
3Azad University of Yazd
Aim: The purpose of this study was to investigate the relationship between social responsibilities of Mashhad water complexes and the decision of customers to return.
Methodology: The method of the study was descriptive-correlation, which in terms of purpose, was among the applied studies. The population included the adults aged 18 years or older who referred to water sports complexes in Mashhad in a period of one month. According to the Cochran formula (unlimited population size) and by simple-random sampling method, 385 people were included in the study. Data collection tools were demographic information form, Social Responsibility Questionnaire (Carroll, 2002) and Return Decision Questionnaire (Dorvasola, 2004). To analyze the data, descriptive statistics (mean, percentage, etc.) and inferential statistics (Kolmogorov-Smirnov and Spearman correlation coefficient) were used
Results: The results showed that in general, there is a significant relationship between social responsibility of water complexes and customers' decision to return (sig <0.05). It was also found that there is a significant relationship between the economic, legal, ethical and philanthropic dimensions with customers' decision to return (sig <0.05).
Conclusion: According to the results, as the social responsibility of sports complexes increases, the decision of customers to return also increases. Therefore, the managers of water complexes in Mashhad are suggested to participate in social activities in a purposeful way. In this regard, it is proposed to form a working group or institution within the organization to organize social responsibility activities.
