Oral / Poster Presentation File
zahedan university of medical science
Today, productivity is the most important factor in maintaining and developing a successful organizational business. One of the factors that may influence human resource efficiency is creativity. Creativity is the use of mental ability to create a new thought or concept.
Aim:
The aim of this study was to investigate the relationship between creativity and personnel productivity in the staff of the general office of sport and youth in sistan and baluchestan province.
Methods:
This study was descriptive- correlation, and from the view Point of objective, it is an applied study. The statistical population of research were included of the personnel of the general office of sport and youth of the sistan and baluchestan province. Statistical sample equaled Statistical population ." Measuring the creativity of Torrance employees Questionnaire and “Hersey and Goldsmiths’ Productivity Questionnaire” are used to collect data. In total ,110 questionnairs were returned to the researcher.The content validity of the questionnaires was approved by sport management experts and reliability was determined by Cronbach's alpha . For analysis of data after testing the normality of the data through the use of Kolmogorov-Smirnov test, the researcher applied single-group t-test and Pearson’s correlation test.
Results:
The results showed that the mean of creativity was 40/19 and the of Productivity was 58.10 and there was a direct and significant relationship between the dimensions of creativity and productivity of the personnel(p<0.01).
Conclusions:
The results showed that there is a relationship between the dimensions of creativity and the productivity of the personnel.The whole creativity of the personnel at sport and youth in sistan and baluchestan province is in abnormal position and the productivity is in an undesirable level.The results of regression analysis showed that the creativity can predict 39% of productivity changes .
