| Develop a business through Instagram in sports |
| Paper ID : 1409-SSRC-13TH |
| Authors |
|
mahdis MAHDIS asefi vayghan * DANESHGAH EMAM REZA |
| Abstract |
| Background and Aim: Today, despite the corona pandemic conditions, providing a secure job environment is one of the most important issues in the world, and due to the closure of places and stores in this area and the damage to their business, And some people started this innovation a few years ago, but with the rise of the coronavirus, traditional businesses have given way to online shops and online training under the full supervision of an instructor. This qualitative study examines the impact of Instagram on the development of sports businesses. Methodology: For this purpose, 14 sports specialists and coaches and sports equipment stores familiar with virtual training and online sales were selected for in-depth unstructured interviews and the data were analyzed simultaneously. Findings: The findings indicate that the use of cyberspace, including virtual sites and networks such as Instagram, has made the work process easier for all people, because sales and training in the field of sports require high costs, but this space with the lowest The budget can boost the business in the shortest time. In addition to cost savings, access to most people can be mentioned, you can start your career professionally by choosing a suitable medium. Active presence in these networks is very important. Coaches and sports professionals can engage in activities such as physiotherapy, yoga aerobics, Pilates through these spaces. . Conclusion: The results of this study show that despite the pandemic conditions of Corona, consecutive closures of shops and gyms, exorbitant costs of clubs and transportation conditions and such difficulties, sports enthusiasts have been able to through their mobile phones and social networks such as Instagram. Bring your club home as soon as possible and at the lowest cost, which means that now every coach has no limit on having a student in one hour of training, and virtual networks will have a significant future in the field of sports business. |
| Keywords |
| Virtual business, online store, virtual training, online sports, online shop |
| Status: Abstract Accepted (Poster Presentation) |
