Digital marketing in the sports industry
Paper ID : 1416-SSRC-13TH
Authors
shima rangrazi *
Imam Reza International University
Abstract
Background and Aim: As technology changes rapidly, many companies are forced to keep up with the latest technologies in order to survive and maintain the market. Through social media, sports industry activists can reach fans through communication channels. Attract a new one that can be evaluated and evaluated as a new business opportunity with financial support. The purpose of marketing is to increase the sales of goods and services for businesses, companies and any type of business to ultimately increase profits. The impact of digital transformation and digital marketing on commercial advertising, positioning and e-commerce.
Methodology: In order to achieve the purpose of the research, an online survey was conducted. The statistical population included undergraduate students in the field of physical education at Al-Zahra University. The quality made by the researcher was used and the statistical samples of the research were homogeneous
Findings: The findings indicate that information technology has changed the type and nature of markets and has created markets called Internet and virtual markets that have a completely different nature from physical markets and customer behavior is different. The components include five sections: quality, price, brand, fashion, service. According to the components, quality was the most important and price was the least important from the consumers' point of view.
Conclusion: Research shows that in the current situation, the Internet has little effect on the components of sports marketing, in other words, in our country, sports organizations and companies rarely use the Internet in marketing activities, so to increase the life of the audience should Professional components of the media should be considered including reference, bias, news value and speed of news dissemination. Also, the possibility of the presence of sports figures and strengthening the maximum presence of followers on social networks contribute to economic development and marketing in cyberspace and social networks. It can have a lot.
Keywords
Marketing،Digital Marketing،Sports marketing،Online Shop
Status: Abstract Accepted (Poster Presentation)