Customer Satisfaction Survey (Athletes, Coaches, Referees, Spectators) From services in sports venues of Golestan province Community Verified icon |
Paper ID : 1456-SSRC-13TH (R1) |
Authors |
Esmaeil Deldadeh Mehraban *1, Taher Bahlekeh2, Javad Rasoli3 1Department of Sports Management_Iran Islamic Azad University, Gorgan Branch 2تربیت بدنی-گروه مدیریت ورزشی- دانشگاه آزاد اسلامی واحد گرگان ایران 3مدیریت ورزشی-دانشکده علوم انسانی - تربیت بدنی - دانشگاه آزاد اسلامی واحد گرگان |
Abstract |
The purpose of this study was to investigate customer satisfaction (athletes, coaches, referees, spectators) of services in sports facilities in Golestan province. The present research is applied in terms of purpose and descriptive and survey data collection. The statistical population is athletes (10,000), coaches (902), referees (276), spectators (10,000) in Golestan province.The statistical sample was determined by random and stratified sampling method and based on Morgan table, the number of athletes (384), coaches (269), referees (162) and spectators (384). To collect research data, Khodadadi Places Satisfaction Questionnaire (2013) was used and after collecting distributed questionnaires, descriptive statistics methods were used to describe the questionnaire data including: mean, standard deviation and Kalmograph-Smirnov test for normality. The data were used in inferential statistics and correlated t-test was used to test the research hypotheses. The results show that the majority of research samples are male and the minority are research samples (75.78% of spectators, 63.02% of athletes, 73.45% of referees, 65.05% of coaches).All issues related to management and planning, safety and health, the quality of human resources that exist in sports venues in Golestan province, has met the needs and expectations of customers (spectators, athletes, coaches, referees), while the lack of facilities and equipment Also, the lack of facilities provided by the managers of sports venues has caused customer dissatisfaction. In any society, the study of the process of creation and continuity of performance and production and service organizations shows attention to the issue of organizational productivity, which is itself a combination of two factors of efficiency and effectiveness. Effectiveness refers to the execution of the right work and efficiency refers to the correct execution of the work. Makes an organization, whether productive or service-based, competitive in a national or international market. Financial resources to meet organizational needs On the other hand, economic challenges, especially in the field of production and income, are among the important issues that occupy the minds of those involved and officials of any society, producing and providing more services, leading to the possibility of a better life, interest Mandi provides better and more effective material, cultural and |
Keywords |
Satisfaction, customers, sports venues |
Status: Abstract Accepted (Poster Presentation) |