Oral / Poster Presentation File
1PhD student in Sports Management, University of Guilan
2PhD student in Sports Management, Allameh Tabatabaei University, Tehran
Methodology: The research method was systematic qualitative studies. The statistical population consisted of scientific and library resources and analytical content of media related to social business in businesses. The available sample was equal to 33 valid scientific journals and 37 specialized media content. The tool of the transcript was related to content analysis technique and using this method the factors affecting the development of sports business in social commerce were identified and presented.
Results: The most identified and most frequently identified components are easy social relationships, social presence, social shopping, competitive advantage, social support, customer experience, online shopping, online interaction and collaboration, relationship retention, electronic communications and customer engagement. . Internal and external research showed significant differences in orientation, components evaluated and sport consumers.
Conclusion: It can be said that promoting the business development of sporting goods requires a variety of factors that include diverse roles from manufacturers to consumers of sporting goods. The importance of social commerce is due to the economic and marketing aspects that unfortunately are under-appreciated in our country. Therefore, it is recommended to increase the business development of sports products in domestic brands; manufacturers and sellers of domestic products by providing laws and designing the appropriate structure and programs provide the conditions to increase the use and introduction and sale of sports products in the world of social business.
