| An Analysis of the Study of Social commerce as a New Approach to the Growth and Development of the Sporting Products Business (Content Analysis of Scientific and Media Resources) |
| Paper ID : 1516-SSRC-13TH |
| Authors |
|
hossein brakhas *1, keyvan kaboli kasmaee2 1PhD student in Sports Management, University of Guilan 2PhD student in Sports Management, Allameh Tabatabaei University, Tehran |
| Abstract |
| Introduction: The world today is characterized by extensive communication between individuals, the higher the quality of these relationships with digital technologies and social networking and the greater the business aspect, the better the quality of life and consequently the business of sports. The importance of this concept has led to extensive scientific research and media analysis of the fields of sport management, marketing management and the economics of sport, and the study of social commerce into one of the most productive areas of library and scientific resources. To convert. Therefore, in this study, social business research is reviewed and analyzed to determine the factors affecting business development of sports Products. Methodology: The research method was systematic qualitative studies. The statistical population consisted of scientific and library resources and analytical content of media related to social business in businesses. The available sample was equal to 33 valid scientific journals and 37 specialized media content. The tool of the transcript was related to content analysis technique and using this method the factors affecting the development of sports business in social commerce were identified and presented. Results: The most identified and most frequently identified components are easy social relationships, social presence, social shopping, competitive advantage, social support, customer experience, online shopping, online interaction and collaboration, relationship retention, electronic communications and customer engagement. . Internal and external research showed significant differences in orientation, components evaluated and sport consumers. Conclusion: It can be said that promoting the business development of sporting goods requires a variety of factors that include diverse roles from manufacturers to consumers of sporting goods. The importance of social commerce is due to the economic and marketing aspects that unfortunately are under-appreciated in our country. Therefore, it is recommended to increase the business development of sports products in domestic brands; manufacturers and sellers of domestic products by providing laws and designing the appropriate structure and programs provide the conditions to increase the use and introduction and sale of sports products in the world of social business. |
| Keywords |
| Keywords: sports Products, marketing, social commerce, e-commerce |
| Status: Abstract Accepted (Poster Presentation) |
