| The mediating role of attachment to place and quality of services in the relationship between aesthetic dimensions and satisfaction of sports venues in Tehran. |
| Paper ID : 1712-SSRC-13TH |
| Authors |
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Seyed fakhredin mirpadyab *1, alimohammad safania2 1Graduate student of Islamic Azad University, Science and Research Branch 2Faculty member of Islamic Azad University, Science and Research Branch |
| Abstract |
| O bjective: The aim of this study was to investigate the mediating role of attachment to place and quality of services in the relationship between aesthetic dimensions and satisfaction with sports venues in Tehran. Methodology: This research is applied in terms of the type of correlation. The study population includes users of all sports venues in Tehran (1400) and the statistical sample of 384 people who were selected in clusters, several stages and randomly from all areas of Tehran and polled. Soleimani (2012) Aesthetic Questionnaire, Liu (2008) Quality of Service, Robinson et al. (2013) and Satisfaction with Lee et al. (2012) questionnaires were used. Findings: The results showed that the aesthetics of places with a coefficient of 0.76% has a positive and significant effect (14.78) on place satisfaction. The aesthetics of places with a coefficient of 0.79% has a positive and significant effect (33.52) on the quality of services. The aesthetics of places with a coefficient of 0.83% has a positive and significant effect (37.91) on attachment to place. Mediation of attachment to place with a coefficient of 0.78 percent has a positive and significant effect (39.49) on location satisfaction, also mediation of service quality with a coefficient of 0.61 percent has a positive and significant effect (16.48) on location satisfaction. Conclusion: Managers to maintain and satisfy customers of sports venues, always in the environment of sports venues in terms of the beauty of architectural designs, quality of services and creating emotional attachment in customers, the necessary and principled attention. |
| Keywords |
| Cognitive beauty, place satisfaction, place attachment, quality of service, sports venues. |
| Status: Abstract Accepted (Poster Presentation) |
