Development of landscape and strategic map of water sports swimming, diving and water polo in Fars province
Paper ID : 1839-SSRC-13TH
Oral / Poster Presentation File
Authors:
MOHSEN Zarei *1, Somaye Emadi2, Hasan Zarei1, Zohrab Gohari1, Mohammadjavad Keshavarz1
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Abstract:
The purpose of this study was to design a strategic plan and determine the priorities and actions in the areas of water sports, swimming, diving and water polo in Fars province with a balanced scorecard approach. The research method is descriptive. Data collection was carried out using a mixed quantitative and qualitative method. The investigation in the quantitative part, composed of the heads of the swimming, diving and water polo federations of the cities and the board of the Fars province and the managers of the clubs represented in the first level of the national league, was up to 60 people and in the qualitative part 18 experts . Due to the member restriction, the statistical population corresponded to the sample. The research instrument was the Balanced Scorecard Scenery Questionnaire with 10 strategies for the development of swimming, diving and water polo in Fars. The balanced scorecard method, frequency percentage and logical induction method were used to design the strategic plan. The results showed how strategies relate to the four perspectives of growth and learning, internal processes, customers and finance, and development. The results also show that there are 25 strategic goals in these perspectives.

In addition, the implementation of personnel development and productivity strategies and specialized management at different levels, as well as the establishment of performance evaluation and management systems and the establishment of an integrated talent management system, facilitate the progress of athletes in achieving sustainable development and continuity of honors in the sports of swimming, diving and Water polo can help strengthen the marketing system and encourage private sector involvement and sustainable income.
Keywords:
Fars province, balanced scorecard, swimming sport
Status : Abstract Accepted (Oral Presentation)
13th International Congress on Sport Sciences 13th International Congress on Sport Sciences